Marketing Mistakes by Robert F Hartley
This casebook presents a series of scenarios that lets the reader learn from some of the early 21st-century's most prominent business players. Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes and successes.| SKU | Unavailable |
| ISBN 13 | 9780471446385 |
| ISBN 10 | 0471446386 |
| Title | Marketing Mistakes |
| Author | Robert F Hartley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-09-08 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |