Marketing Mistakes by Robert F Hartley

Marketing Mistakes by Robert F Hartley

A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. With the rest updated and revised, this Ninth Edition adds these eight new cases: PC Wars: Dell Computer vs. Gateway et al. Harley-Davidson: At Last Scott Paper, Sunbeam, and Al Dunlap The Grea t Firestone/Ford Explorer Tire Disaster McDonald's--A Titan Falters Snapple: A Sorry Acquisition MetLife--Deceptive Sales Tactics Newell Rubbermaid--Losing the Battle to Win Shelf Space In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.

SKU	Unavailable
ISBN 13	9780471446385
ISBN 10	0471446386
Title	Marketing Mistakes
Author	Robert F Hartley
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2003-09-08
Number of pages	360
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable