Marketing Mistakes by Robert F Hartley

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Marketing Mistakes by Robert F Hartley

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Summary

Designed to help marketing students learn from the mistakes of others, this volume contains a number of case studies which highlight the different types of ethical, social and public image problems that modern companies encounter.

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Marketing Mistakes by Robert F Hartley

This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of others. It is divided into four types of mistakes - ethical, public image, classical and contemporary - and includes questions and exercises to enliven classroom discussion.

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SKU Unavailable
ISBN 13 9780471548362
ISBN 10 0471548367
Title Marketing Mistakes
Author Robert F Hartley
Condition Unavailable
Publisher John Wiley and Sons Ltd
Year published 1992-02-19
Number of pages 362
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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