Marketing Modernism in Fin-de-Siecle Europe
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Marketing Modernism in Fin-de-Siecle Europe by Robert Jensen
This study of the rise of modernism from its origins in the Impressionist movement argues that the development of modern art was inseparable from the commercialism it sought to transcend. The author examines the aesthetic and economic factors that led to its dominance in the art world.
"[Jensen] provides new dimension to our understanding of the construction of the canon of modernist art history. . . Jensen's most significant contribution is . . . a wide ranging perspective on the development of the modernist canon that is based not on style but on the politics of exhibition and reception."---Marjorie Schreiber Kinsey, Nineteenth-Century French Studies
"Jensen's fascinating research takes us into the complexity of Kunstepolitiks at the end of the nineteenth century and provides new dimension to our understanding of the construction of the canon of modernist art history."---Marjorie Schreiber Kinsey, Nineteenth-Century French Studies
"Jensen's contribution lies in explicating how art is marketed like any other consumer product, without denying its beauty, originality, or transcendence. His study is useful to marketing scholars as an example of how other fields use marketing concepts and how marketing is viewed by the outside world."---Jonathan E. Schroeder, Journal of Macromarketing
"Jensen's fascinating research takes us into the complexity of Kunstepolitiks at the end of the nineteenth century and provides new dimension to our understanding of the construction of the canon of modernist art history."---Marjorie Schreiber Kinsey, Nineteenth-Century French Studies
"Jensen's contribution lies in explicating how art is marketed like any other consumer product, without denying its beauty, originality, or transcendence. His study is useful to marketing scholars as an example of how other fields use marketing concepts and how marketing is viewed by the outside world."---Jonathan E. Schroeder, Journal of Macromarketing
Robert Jensen is currently a Fellow at Stanford Humanities Center.
| SKU | Unavailable |
| ISBN 13 | 9780691033334 |
| ISBN 10 | 0691033331 |
| Title | Marketing Modernism in Fin-de-Siecle Europe |
| Author | Robert Jensen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Princeton University Press |
| Year published | 1994-09-26 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |