The Marketing of Sport by John Beech
A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.
John Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University of London. …plus an international team of contributors from the US, Eire, France, New Zealand, and Australia.
| SKU | Unavailable |
| ISBN 13 | 9780273688266 |
| ISBN 10 | 027368826X |
| Title | The Marketing of Sport |
| Author | John Beech |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-12-11 |
| Number of pages | 592 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |