Marketing Outrageously by Jon Spoelstra
Arguing that risk-taking is the key to marketing success, the high-powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
Jon Spoelstra has been general manager of the Portland Trail Blazers, president of the New Jersey Nets, and president of Mandalay Baseball Properties. Author of the non-fiction Ice to the Eskimos and Success is Just One Wish Away--and Red Chaser, a historical mystery, Jon is now a writer, speaker and consultant.
| SKU | Unavailable |
| ISBN 13 | 9781885167507 |
| ISBN 10 | 1885167504 |
| Title | Marketing Outrageously |
| Author | Jon Spoelstra |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bard Press |
| Year published | 2001-06-26 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |