Marketing Perspectives by Andrew Maclaren

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Marketing Perspectives by Andrew Maclaren

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Part of Global Management Series series

Summary

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

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Marketing Perspectives by Andrew Maclaren

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

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SKU Unavailable
ISBN 13 9781911396192
ISBN 10 1911396196
Title Marketing Perspectives
Author Andrew Maclaren
Series Global Management Series
Condition Unavailable
Binding Type Paperback
Publisher Goodfellow Publishers Limited
Year published 2017-08-31
Number of pages 244
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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