Marketing Planning by Marian Burk Wood
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text.| SKU | Unavailable |
| ISBN 13 | 9780273686798 |
| ISBN 10 | 0273686798 |
| Title | Marketing Planning |
| Author | Marian Burk Wood |
| Condition | Unavailable |
| Binding Type | Mixed media product |
| Publisher | Pearson Education Limited |
| Year published | 2004-05-13 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |