Marketing Plans In A Week by Ros Jay
Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan
Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.
| SKU | Unavailable |
| ISBN 13 | 9781444159400 |
| ISBN 10 | 1444159402 |
| Title | Marketing Plans In A Week |
| Author | Ros Jay |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2012-03-30 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |