Marketing Research and SPSS 11.0 by Alvin C Burns

Marketing Research and SPSS 11.0 by Alvin C Burns

For the undergraduate course in Marketing Research. This market-leading textbook returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. While traditional marketing research techniques have remained, online marketing research methods have bloomed. Online marketing research examples and applications have been infused throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry. A book cannot succeed on new features and topics alone. With every new edition, reviewers and adopters complement these authors for an approach that is innovative yet approachable and reliable. This text is written with the undergraduate student in mind. Exercises and cases have been checked for accuracy. Every book is packaged with SPSS-Student Edition on CD-ROM and SPSS material is integrated throughout the text.

SKU	Unavailable
ISBN 13	9780131205406
ISBN 10	0131205404
Title	Marketing Research and SPSS 11.0
Author	Alvin C Burns
Condition	Unavailable
Binding Type	Multiple-component retail product
Publisher	Pearson Education (US)
Year published	2003-01-20
Number of pages	688
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.