Marketing Research by Christopher West
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
'This is a very handy volumeA good size to encourage student's participation and further interests...will suit the vocational course very well.' - Peter Farror, Westminster Business School
CHRISTOPHER WEST is Managing Director of Marketing Intelligence Services, a marketing research and consultancy company. He writes and lectures extensively on marketing subjects and has edited two books, Marketing on a Small Budget and A Management Guide to Survival. He has also contributed articles to the Harvard Business Review, the Business Strategy Review and Financial Times. His lecturing activity has taken him throughout Europe and to the United States, South Africa, Singapore and Malaysia.
| SKU | Unavailable |
| ISBN 13 | 9780333721780 |
| ISBN 10 | 0333721780 |
| Title | Marketing Research |
| Author | Christopher West |
| Series | Business Masters S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 1999-02-02 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |