Marketing Research by Nigel Bradley
Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.Nigel Bradley is a Senior Lecturer in Marketing at the University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.
| SKU | Unavailable |
| ISBN 13 | 9780199281961 |
| ISBN 10 | 0199281963 |
| Title | Marketing Research |
| Author | Nigel Bradley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2007-01-01 |
| Number of pages | 560 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |