Marketing Research by Carl Mcdaniel

Marketing Research by Carl Mcdaniel

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Summary

Shows what it's like to work at the frontlines of the marketing research industry. This book helps you discover how to use marketing research to make critical decisions, learn how to manage people, and know what to look for in a marketing research report.

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Marketing Research by Carl Mcdaniel

Shows what it's like to work at the frontlines of the marketing research industry. This book helps you discover how to use marketing research to make critical decisions, learn how to manage people, and know what to look for in a marketing research report.
SKU Unavailable
ISBN 13 9780471755289
ISBN 10 0471755281
Title Marketing Research
Author Carl Mcdaniel
Condition Unavailable
Binding Type Multiple-component retail product
Publisher John Wiley and Sons Ltd
Year published 2006-03-01
Number of pages 720
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.