Marketing Research by Peter Chisnall
The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today’s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
| SKU | Unavailable |
| ISBN 13 | 9780077108120 |
| ISBN 10 | 0077108124 |
| Title | Marketing Research |
| Author | Peter Chisnall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2004-11-16 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |