Marketing Research Essentials by Carl Mcdaniel

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Marketing Research Essentials by Carl Mcdaniel

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Summary

Features real data, real people and real results throughout the text helping students connect content and theory to actual business decisions. Offers a practitioner′s perspective teaching students how they will use market research in future careers.

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Marketing Research Essentials by Carl Mcdaniel

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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SKU Unavailable
ISBN 13 9781118249321
ISBN 10 1118249321
Title Marketing Research Essentials
Author Carl Mcdaniel
Condition Unavailable
Publisher John Wiley & Sons Inc
Year published 2012-10-05
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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