Marketing Research, European Edition by Eric Shiu

Marketing Research, European Edition by Eric Shiu

Offers a comprehensive introduction to the practice and importance of marketing research in the business world. This title takes students step by step through the research process to help them structure their own successful research project. It includes balanced coverage of qualitative and quantitative research methods.

Eric Shiu teaches Marketing Research at the University of Birmingham

Joseph Hair is Professor of Marketing at Kennesaw State University

Robert Bush teaches at Louisiana State University, Lafayette

David Ortinau teaches at the University of South Florida

SKU	Unavailable
ISBN 13	9780077117061
ISBN 10	0077117069
Title	Marketing Research, European Edition
Author	Eric Shiu
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2009-03-16
Number of pages	736
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.