Marketing Research for Managers
Summary
The feel-good place to buy books
Marketing Research for Managers by Sunny Crouch
The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. This third edition features material that highlights the impact of new technology, as well as case sudies and examples. The development of the "knowledge economy", an analysis of customer relationship management, and a comprehensive discussion of electronic techniques are all covered.| SKU | Unavailable |
| ISBN 13 | 9780750604888 |
| ISBN 10 | 0750604883 |
| Title | Marketing Research for Managers |
| Author | Sunny Crouch |
| Series | Professional Development S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1996-10-23 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |