Marketing Research in Practice by Boyce

Marketing Research in Practice by Boyce

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Summary

Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.

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Marketing Research in Practice by Boyce

Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
SKU Unavailable
ISBN 13 9780074707579
ISBN 10 0074707574
Title Marketing Research in Practice
Author Boyce
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2001-09-30
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.