Marketing Research by Jr Joseph Hair

Marketing Research by Jr Joseph Hair

"The Revised International Edition of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

SKU	Unavailable
ISBN 13	9780077109363
ISBN 10	0077109368
Title	Marketing Research
Author	Jr Joseph Hair
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2005-03-01
Number of pages	704
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable