Marketing Services by Leonard L Berry

Marketing Services by Leonard L Berry

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Summary

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

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Marketing Services by Leonard L Berry

The authors develop a framework for understanding the interrelationship between quality and marketing in services.
SKU Unavailable
ISBN 13 9780029030790
ISBN 10 002903079X
Title Marketing Services
Author Leonard L Berry
Condition Unavailable
Binding Type Other book format
Publisher Simon & Schuster
Year published 1991-09-30
Number of pages 212
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.