Marketing Strategies for the New Economy
Summary
The feel-good place to buy books
Marketing Strategies for the New Economy by Lars Tvede
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says, 'It's no use. You can't outrun a bear anyway.' The first one answers, 'I don't have to outrun the bear. I just have to outrun you.' Speed against competitors is just one of the key lessons outlined in this new book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the 'new economy'. The question is, 'which of the traditional techniques still work, and which techniques need to be revamped?' The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School 'fast' is not just important, it's crucial: It took Microsoft 10 years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching the same amount. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Enjoy the race!
"the advice is sound and it's a must for any Web site having traffic problems" (Internet Works, June 2001)
"..an excellent book which manages to make this topic an interesting read.." (M2 Communications, 5 April 2001)
Aspekte des effektiven Marketings zusammengetragen
Marketing Strategies for the New Economy
Die Hightech-Industrie hat sich in atemberaubender Geschwindigkeit entwickelt. Gleichzeitig steigt der Bedarf an Know-how und qualifizierten Mitarbeitern. vor allem im Marketing hat sich gezeigt, dass die Erfahrungen aus anderen Branchen für Hightech-Produkte nur begrenzt übertragbar sind. Dieses Buch unterscheidet sich von anderen Veröffentlichungen zum Thema dadurch, dass es die Dynamik des Hightech-Marktes verständlich nachvollzieht. Die beiden Autoren haben im vorliegenden Buch alle Aspekte effektiven Marketing Managements für die Hightech-Branche zusammengetragen. Es werden die entscheidenden Faktoren, die diese Branche von anderen unterscheidet, identifiziert. Die besonderen Herausforderugen und Chancen werden herausgearbeitet un die notwendigen Informationen, die Unternehmen benötigen, um sich in dem hart umkämpften Markt erfolgreich zu positionieren und zukunftsweisende Strategien zu entwickeln, gebündelt.
Computer@Produktion 05/2001, S. 64
"..an excellent book which manages to make this topic an interesting read.." (M2 Communications, 5 April 2001)
Aspekte des effektiven Marketings zusammengetragen
Marketing Strategies for the New Economy
Die Hightech-Industrie hat sich in atemberaubender Geschwindigkeit entwickelt. Gleichzeitig steigt der Bedarf an Know-how und qualifizierten Mitarbeitern. vor allem im Marketing hat sich gezeigt, dass die Erfahrungen aus anderen Branchen für Hightech-Produkte nur begrenzt übertragbar sind. Dieses Buch unterscheidet sich von anderen Veröffentlichungen zum Thema dadurch, dass es die Dynamik des Hightech-Marktes verständlich nachvollzieht. Die beiden Autoren haben im vorliegenden Buch alle Aspekte effektiven Marketing Managements für die Hightech-Branche zusammengetragen. Es werden die entscheidenden Faktoren, die diese Branche von anderen unterscheidet, identifiziert. Die besonderen Herausforderugen und Chancen werden herausgearbeitet un die notwendigen Informationen, die Unternehmen benötigen, um sich in dem hart umkämpften Markt erfolgreich zu positionieren und zukunftsweisende Strategien zu entwickeln, gebündelt.
Computer@Produktion 05/2001, S. 64
Lars Tvede holds a Master's degree in Engineering and a Bachelor's degree in International Commerce. He spent 11 years in investment banking before moving to the high-tech and telecommunications industries in the mid 1990s. In 1996 he co-founded The Fantastic Corporation, a broadband software company that was taken public on the Frankfurt Stock Exchange by Goldman Sachs less than three years after its foundation. Lars Tvede has also been a seed investor in other successful high-tech / new media start-ups, and sits on the board of several of these. Previous book titles written by Tvede include: International Marketing Planning. The Psychology of Finance, Business Cycles - from John Law to the Internet Boom and Data Broadcasting - the Technology and the Business. He is a frequent speaker at international congresses on broadband, new media and convergence. Peter Ohnemus is one of Europe's most successful new economy entrepreneurs. He has been part of four different start-ups that made their way to the IPO-COS, Sybase, Logic Works and The Fantastic Corporation, where he is co-founder and Vice Chairman. He also works closely with standards bodies, universities and research institutes around the world to drive the development of broadband multimedia. In 1999 he was awarded 'Entrepreneur of the Year' of Switzerland. Peter Ohnemus is a frequent commentator in trade and business press as well as on television. He currently sits on various boards, including Rothschilds Bank, CommerceOne, Go4Equity.com, Remote-1, MediaGateway and Fantastic.
| SKU | Unavailable |
| ISBN 13 | 9780471492115 |
| ISBN 10 | 0471492116 |
| Title | Marketing Strategies for the New Economy |
| Author | Lars Tvede |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2001-01-19 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |