Marketing Strategy and Competitive Positioning
Summary
The feel-good place to buy books
Marketing Strategy and Competitive Positioning by Graham Hooley
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.| SKU | Unavailable |
| ISBN 13 | 9780273706977 |
| ISBN 10 | 0273706977 |
| Title | Marketing Strategy and Competitive Positioning |
| Author | Graham Hooley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2007-12-17 |
| Number of pages | 636 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |