Marketing Strategy by Steven P Schnaars
Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.| SKU | Unavailable |
| ISBN 13 | 9780029279533 |
| ISBN 10 | 0029279534 |
| Title | Marketing Strategy |
| Author | Steven P Schnaars |
| Condition | Unavailable |
| Publisher | Simon & Schuster |
| Year published | 1991-02-04 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |