Marketing Strategy by Steven P Schnaars
Focusing on the "three Cs" - customers, competition and changing market trends - this revised and updated edition includes: a new chapter on using price as a competitive weapon; an expanded chapter on speed as strategy, to include the strategic uses of computers; and more on international issues.
Gary SLynn Associate Professor, Wesley J. Howe School of Technology Management, Stevens Institute of Technology An invaluable text for teaching marketing strategy. This second edition is packed with real cases and current information on topics including learning organizations, order entry strategies, and speed as a competitive weapon.
Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of Megamistakes ( Free Press) and Managing Imitation Strategies (Free Press). He lives in Huntington, New York.
| SKU | Unavailable |
| ISBN 13 | 9780684831916 |
| ISBN 10 | 0684831910 |
| Title | Marketing Strategy |
| Author | Steven P Schnaars |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 1998-05-06 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |