Marketing Strategy for Creative and Cultural Industries by Bonita M Kolb

Marketing Strategy for Creative and Cultural Industries by Bonita M Kolb

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

'DrKolb has lead the development of educational tools to support the cultural and creative industries. This book is essential reading for the classroom, as well as for incubators and entrepreneurs. It puts marketing strategy at the center stage of any successful venture in the CCI and provides a precise roadmap to achieve it.' - Javier Hernández-Acosta, Professor, Universidad del Sagrado Corazón and Consultant for cultural and creative industries, Puerto Rico.　

'Up to date, excellent and timely, this text uniquely addresses the development of marketing plans for companies from within the creative and cultural sector. The book is full of teaching aids with a structure to encourage integrated practice and theoretical learning. I strongly recommend this book for all students in the field of creative business.' - Paul M.W. Hackett, Faculty, Emerson College, USA and Academic Visitor, Oxford University, UK

'The field of arts marketing is a hugely important area for constructing knowledge about the arts. With this practical guide to understanding the application of marketing in the arts, Bonita Kolb makes a significant contribution to this field.' -  Peter Zackariasson, Associate Professor, University of Gothenburg, Sweden

Bonita M. Kolb is Associate Professor of Business Administration at Lycoming College, USA

SKU	Unavailable
ISBN 13	9781138913639
ISBN 10	1138913634
Title	Marketing Strategy for Creative and Cultural Industries
Author	Bonita M Kolb
Series	Discovering The Creative Industries
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2016-02-01
Number of pages	246
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.