Marketing Technology as a Service by Laurie Young

Marketing Technology as a Service by Laurie Young

With the advent of 'cloud computing' and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

a giant of a book in every respect - dense with content, full of case studies and containing considerable wisdom(BCS.org, August 2010). case studies from firms such as BT, Virgin Media and Xerox I enjoy being granted access to previously unpublished information . (B2B Marketing, December 2010). The book is a tour de force and has something for everyone- senior strategists, account managers and communications folk. (Professional Manager, April 2011).

Laurie (Laurence) Young is a business man who likes to write. During his line career he held senior positions at BT, Unisys and PricewaterhouseCoopers. He also founded, built and sold a company. Yet, as his education includes a postgraduate business diploma and an MBA, his writing combines practical experience with sound business thinking. He has extensive experience of the marketing of technology companies having, in addition to his line jobs, advised companies like: Ericsson, Motorola, Energis, Hitachi Data Systems, Cable & Wireless, Datex Engstrom, Phillips and Nokia. This is his sixth book.

Bev Burgess has spent twenty years in technology companies, specialising in services marketing in roles at British Gas, Epson and Fujitsu and through postgraduate study. She has also built a service business. As MD of the IT Services Marketing Association in Europe, Bev created the European programme of research, publications and events and headed the company’s learning and advisory activities in the region. She personally supported companies like Atos Origin, BT, CSC, EDS, HP, Microsoft, Orange, Steria and Xerox. Today, Bev continues to help companies like these to focus on their best opportunities for growth and take creative, competitive value propositions to market.

SKU	Unavailable
ISBN 13	9780470748404
ISBN 10	0470748400
Title	Marketing Technology as a Service
Author	Laurie Young
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley and Sons Ltd
Year published	2010-04-16
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.