Marketing the Professional Services Firm
Summary
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Marketing the Professional Services Firm by Laurie Young
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
"..for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)
"...An invaluable read..." (The Marketer (CIM), Feb 06)
ABOUT THE AUTHOR
LAURIE YOUNG is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. In the 1990s he founded, built and sold his own professional service firm, focussing on service marketing. Over the years he has advised a number of firms, from small, single partner, practices to large, multinational organisations on the contribution of services marketing to shareholder value.
Also by Laurie Young: Competitive Customer Care with Merlin Stone and Making Profits From New Service Development.
| SKU | Unavailable |
| ISBN 13 | 9780470011737 |
| ISBN 10 | 0470011734 |
| Title | Marketing the Professional Services Firm |
| Author | Laurie Young |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2005-07-28 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |