Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm
Your core customer base is about to be made up of the generation you dont understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention.
| SKU | Unavailable |
| ISBN 13 | 9780814433225 |
| ISBN 10 | 0814433227 |
| Title | Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever |
| Author | Jeff Fromm |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2013-08-16 |
| Number of pages | 218 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |