Marketing to Moviegoers by Robert Marich
Suitable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field, this book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the movie marketing process.
Bob Marich is one of the most respected trade journalists covering the movie industry todayMarketing to Moviegoers is a distillation of his wide-ranging knowledge that touches all the key issues in a breezy, quick-reading style. Ira Mayer,
Publisher, Entertainment Marketing Letter & The Licensing Letter
...An excellently-written, deeply researched manual which every producer should read. Screen Finance Newsletter
I am using 'Marketing To Moviegoers' in a graduate Producers Program class that I teach at UCLA. The graduate students use it to design marketing positioning statements for their required thesis project reports. 'Marketing to Moviegoers' provides a cogent and extremely pragmatic discussion of studio marketing practices.
- Denise Mann, Associate Professor and Head, UCLA Producers Program
This is an excellently-written, deeply research manual which every producer should read. It takes the reader though every facet of the marketing campaign from research to product placement to how much money the studio pockets when its film is playing in your local multiplex.
- Screen Finance, 19-year-old London-based fortnightly newsletter.
Publisher, Entertainment Marketing Letter & The Licensing Letter
...An excellently-written, deeply researched manual which every producer should read. Screen Finance Newsletter
I am using 'Marketing To Moviegoers' in a graduate Producers Program class that I teach at UCLA. The graduate students use it to design marketing positioning statements for their required thesis project reports. 'Marketing to Moviegoers' provides a cogent and extremely pragmatic discussion of studio marketing practices.
- Denise Mann, Associate Professor and Head, UCLA Producers Program
This is an excellently-written, deeply research manual which every producer should read. It takes the reader though every facet of the marketing campaign from research to product placement to how much money the studio pockets when its film is playing in your local multiplex.
- Screen Finance, 19-year-old London-based fortnightly newsletter.
Author Robert Marich has more than two decades of journalism experience covering the film and TV businesses while based in Los Angeles, New York, and London. He served as editor of film newsletter "Variety Deal Memo, and also as international and business editor at "The Hollywood Reporter. Earlier, he held full time reporting positions at "Advertising Age and "Investors Business Daily. Marich is a regular contributor to "Variety and London-based media researcher Informa Media, for whom he wrote the syndicated research report on pay TV movie rights entitled "The European Commission vs. the Hollywood Studios. His freelance articles have been published in the "Los Angeles Times and "Forbes. Raised in Oak Park, IL, he is a graduate of Bradley University with a degree in Journalism. He lives in Westchester County, N.Y. with his wife and son.
| SKU | Unavailable |
| ISBN 13 | 9780240806877 |
| ISBN 10 | 0240806875 |
| Title | Marketing to Moviegoers |
| Author | Robert Marich |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2005-05-20 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |