Marketing to the Public Sector and Industry by Rank Xerox

Marketing to the Public Sector and Industry by Rank Xerox

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Summary

1992 should increase opportunities to gain access to public sector and industrial markets. Rank Xerox examine the marketing strategies appropriate to winning contracts in a multinational, multilingual single market and how companies should organise sales, distribution and service operations.

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Marketing to the Public Sector and Industry by Rank Xerox

1992 should increase opportunities to gain access to public sector and industrial markets. Rank Xerox examine the marketing strategies appropriate to winning contracts in a multinational, multilingual single market and how companies should organise sales, distribution and service operations.
SKU Unavailable
ISBN 13 9781852510374
ISBN 10 1852510374
Title Marketing to the Public Sector and Industry
Author Rank Xerox
Series Cbi Initiative 1992
Condition Unavailable
Binding Type Hardback
Publisher Management Books 2000 Ltd
Year published 1990-12-01
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.