1 0

    Click to look inside

    Marketing Today by Oliver

    Checking stock...
    Checking stock...
    Summary

    Offering a broad, contemporary approach to the concepts and techniques of the marketing process, this study explains how to plan an organizational marketing activity, emphasizing the behavioural aspects of consumer buying decisions.

    The feel-good place to buy books
    • Free US shipping over $15
    • Buying preloved emits 41% less CO2 than new
    • Millions of affordable books
    • Give your books a new home - sell them back to us!

    Marketing Today by Oliver

    This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

    You might also like

    Oliver, Gordon: - Canon Gordon Oliver is an Anglican priest who has served in urban, suburban and rural parishes, taught practical theology in seminaries, and led the ministry and training department in Rochester Diocese. He has wide experience in training and supporting clergy and lay people for their ministries, in offering retreats, and as a spiritual director. He is currently Rector of two parishes in Kent and is the author of Holy Bible, Human Bible: Questions pastoral practice must ask.
    SKU Unavailable
    ISBN 13 9780132030014
    ISBN 10 0132030012
    Title Marketing Today
    Author Oliver
    Condition Unavailable
    Publisher Pearson Education (US)
    Year published 1995-04-25
    Number of pages 592
    Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

    Customers who bought this item also bought