Marketing Tourism and Hospitality by Richard George

Marketing Tourism and Hospitality by Richard George

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

Richard George is a senior lecturer at ICON College of Technology & Management/Falmouth University in the UK. He was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the travel and tourism industry. He holds a PhD in Marketing from UCT, South Africa. 

SKU	Unavailable
ISBN 13	9783030641108
ISBN 10	3030641104
Title	Marketing Tourism and Hospitality
Author	Richard George
Condition	Unavailable
Binding Type	Paperback
Publisher	Springer Nature Switzerland AG
Year published	2021-05-09
Number of pages	500
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.