Marketing Tourism, Hospitality and Leisure in Europe by Susan Horner

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Marketing Tourism, Hospitality and Leisure in Europe by Susan Horner

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Part of Series In Tourism And Hospitality Management series

Summary

This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

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Marketing Tourism, Hospitality and Leisure in Europe by Susan Horner

This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

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SKU Unavailable
ISBN 13 9780412621703
ISBN 10 0412621703
Title Marketing Tourism, Hospitality and Leisure in Europe
Author Susan Horner
Series Series In Tourism And Hospitality Management
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning EMEA
Year published 1996-08-01
Number of pages 736
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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