Marketing with Social Media by Linda Coles

Marketing with Social Media by Linda Coles

A hands-on guide for promoting your business, and yourself, through social media

Most people maintain a personal profile on at least one of the major social networking platforms such as Facebook, LinkedIn, Twitter or YouTube. However, very few understand how to effectively market themselves or their businesses on these platforms. In Marketing with Social Media, top influencer and social media expert Linda Coles provides the step-by-step guidance you need to successfully promote your business or your skills through social media.

It starts by helping you choose which social platform is best for your business goals, then moves on to explain the pros and cons of the major social networks and also provides useful introductions to newer platforms like Instagram, Vine and Pinterest. With updated coverage of the changes to Facebook and LinkedIn, this is a practical guide for business marketers, entrepreneurs and SMEs seeking to leverage social media to build a brand and increase their reach using techniques that are simple, time-effective and low cost.

Roberta L. Coles is a sociology professor at Marquette University. She is the author of The Best Kept Secret: Single Black Fathers and coeditor of The Myth of the Missing Black Father. She specializes in the study of families.