Marketing Your Editing & Proofreading Business by Louise Harnby

Marketing Your Editing & Proofreading Business by Louise Harnby

Every business owner needs a marketing strategy in order to compete effectively. Written specifically for proofreaders and editors, this book guides the inexperienced marketer through the core principles of small-business promotion. Part I focuses on the core concepts that should underpin the editorial freelancer's marketing strategy; Part I addresses specific promotional activities, and how to apply the concepts learned in Part I in order to maximize the impact of these activities. Each chapter is supplemented with mini case studies that demonstrate real-world practice. Part I offers a fictive sample marketing plan, using the example of a new entrant to the field, while Part IV concludes with a list of professional resources, including blogs, knowledge centres and resource hubs; related reading; tools and software; and professional directories and editorial societies. Successful marketing leads to an expansion of opportunity, and with opportunity comes choice. Premised on the concept of being interesting and discoverable, the author aims to help proofreaders and editors promote themselves into a position where they can grow their businesses, choose their preferred clients, and achieve their desired work flow and revenue stream.

SKU	Unavailable
ISBN 13	9781491263679
ISBN 10	1491263679
Title	Marketing Your Editing & Proofreading Business
Author	Louise Harnby
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2014-05-02
Number of pages	316
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.