Marketing Your Event Planning Business
Summary
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Marketing Your Event Planning Business by Judy Allen
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of July Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night theatrical gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. She has written a series of weekly columns on event planning for the New York Post Page Six.com, and regularly contributes feature articles and expert columns to industry publications such as Meetings and Incentive Travel Magazine, The Meeting Professional, and the magazine of the Professional Convention Management Association. Judy is also the author of three industry-leading bestsellers: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & sons, 2000), and The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002), and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003) Judy Allen can be reached at: judyallen@on.aibn.com
| SKU | Unavailable |
| ISBN 13 | 9780470833872 |
| ISBN 10 | 0470833874 |
| Title | Marketing Your Event Planning Business |
| Author | Judy Allen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2005-10-11 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |