Marshall McLuhan and Virtuality by Chris Horrocks

Marshall McLuhan and Virtuality by Chris Horrocks

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Summary

The existence now of "virtual" communities underlines what McLuhan predicted, and the philosophical questions that become apparent make a reassessment of his work rather timely. This text attempts to do this by discussing Marshall McLuhan and the subject of "virtuality".

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Marshall McLuhan and Virtuality by Chris Horrocks

Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the "global village" which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever.
Horrocks, Chris: -

Chris Horrocks is Principal Lecturer in Art History at Kingston University. His publications include Marshall McLuhan and Virtuality (2000), Baudrillard and the Millennium (1999), Introducing Foucault (with Zoran Jevtic, 1997), and Tokyo GlamRock (edited, 2002).

SKU Unavailable
ISBN 13 9781840461848
ISBN 10 1840461845
Title Marshall McLuhan and Virtuality
Author Chris Horrocks
Series Postmodern Encounters
Condition Unavailable
Binding Type Paperback
Publisher Icon Books
Year published 2000-09-01
Number of pages 80
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.