Mass Customization by B Joseph Pine Ii
The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. In the turbulent business environment that characterizes many industries, it no longer works. As Joseph Pine shows in this work, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better.
Davis, Stan: - Stan Davis is a distinguished public speaker, author, and business adviser, most known for his creative thinking and mind-stretching perspectives. His 2020 Vision was named Fortune magazine's Best Management Book of 1991 (the most mind-bending of the bunch) and his influential work Future Perfect received Tom Peters' Book of the Decade Award in 1989. This is what led Federal Express, in 1993, to grant him their first Visionary of the Year Award. His eight books appear in fifteen languages and he addresses audiences throughout the world. Dr. Davis consults about the strategy, technology, management, and organization of both major corporations and fast-growing enterprises. He taught for two decades at the Harvard Business School, and Columbia and Boston universities. He lives and works in Chestnut Hill, Boston, Massachusetts.
| SKU | Unavailable |
| ISBN 13 | 9780875849461 |
| ISBN 10 | 0875849466 |
| Title | Mass Customization |
| Author | B Joseph Pine Ii |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1999-01-01 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |