Mass Media Effects Research by Raymond W Preiss
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.
Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen
| SKU | Unavailable |
| ISBN 13 | 9780805849981 |
| ISBN 10 | 080584998X |
| Title | Mass Media Effects Research |
| Author | Raymond W Preiss |
| Series | Routledge Communication Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2006-08-29 |
| Number of pages | 552 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |