The Master Marketer
The Master Marketer
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Summary
With the help of a quick-witted cartoon wizard, this text aims to show how to out pace the competition by combining time-tested marketing fundamentals with the latest marketing techniques.
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The Master Marketer by Christopher Ryan
With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.| SKU | Unavailable |
| ISBN 13 | 9780749419639 |
| ISBN 10 | 0749419636 |
| Title | The Master Marketer |
| Author | Christopher Ryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1996-04-25 |
| Number of pages | 560 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |