Master the Brand Called YOU(TM) by Brenda Bence

Master the Brand Called YOU(TM) by Brenda Bence

Are YOU(TM) the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction-and your income potential-if your boss, colleagues, and customers felt the same about YOU(TM)? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU(TM) guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: - Identify the 6 essential positioning elements that define your leadership personal brand - Master the 5 everyday activities that most clearly communicate your brand as a leader - Avoid the top 20 Leadership Personal Brand Busters(R) that could keep you from success - Increase both your earning power and your job satisfaction - Build on-the-job trust and loyalty in YOU(TM)

Brenda S. Bence is an internationally-recognized branding expert, Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and leadership branding books. With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. In 2002, Brenda left the corporate world and founded BDA International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA International provides professional speaking, training, and executive coaching services to clients located in Southeast Asia, Greater China, the U.S./North America, Western & Eastern Europe, the Indian Subcontinent, Australia/New Zealand, and Africa. BDA's proprietary leadership development program is listed in Leadership Excellence's annual ranking of the best development programs worldwide. In demand as a speaker across six continents, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as Abbott, Bank of America Merrill Lynch, BCG, Citi, Credit Suisse, Danone, Deloitte, Deutsche Bank, General Motors, KFC, KPMG, Kraft, Lilly, Mattel, Microsoft, PwC, Radisson Hotels, Royal Bank of Scotland, Sheraton Hotels, Standard Chartered Bank, UBS AG, and Young Presidents Organization. Having been a senior executive herself, Brenda understands the challenges of senior leadership jobs. As an external senior executive coach, she has coached over 700 executives from more than 60 different nationalities across more than 70 different industries. She is certified by the International Coach Federation and has trained extensively with the College of Executive Coaching (U.S.). An avid writer, Brenda is author of several leadership and branding books which have collectively won a total of more than 30 international book awards. As a columnist and blogger, Brenda writes articles related to branding, leadership, and coaching. Brenda and her articles have been featured in more than 400 media and publications all across the world including NBC TV, Reader's Digest, Financial Times, Investor's Business Daily, Entrepreneur Magazine, Kiplinger's Personal Finance, SmartMoney, Cosmopolitan, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows.

SKU	Unavailable
ISBN 13	9780982535370
ISBN 10	0982535376
Title	Master the Brand Called YOU(TM)
Author	Brenda Bence
Condition	Unavailable
Binding Type	Paperback
Publisher	Global Insight Communications, LLC
Year published	2014-04-13
Number of pages	242
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.