Mastering Fashion Buying and Merchandising Management by Tim Jackson

Mastering Fashion Buying and Merchandising Management by Tim Jackson

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Summary

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

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Mastering Fashion Buying and Merchandising Management by Tim Jackson

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Marketing
SKU Unavailable
ISBN 13 9780333801659
ISBN 10 0333801652
Title Mastering Fashion Buying and Merchandising Management
Author Tim Jackson
Series Macmillan Master Series
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2000-11-16
Number of pages 216
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable