Mastering Strategy by Jeffrey Rigsby
To create and maintain a razor-sharp competitive edge, your firm needs strategy that is both creative and practical. Presenting competitive strategies of Wal-Mart, McDonald's, Nike, and more, this book shows how top global organizations use strategy to attain competitive excellence.Jeffrey A. Rigsby is co-founder, CEO, and president of business knowledge consultancy Virtual CEO, Inc. An executive advisor to the Creative Technology Degreed Program at the University of California, Irvine, he has been featured in Investor's Business Daily, eCompany, and other local and national publications.
Guy Greco is co-founder and executive vice president of Virtual CEO and has more than two decades of experience in organizational effectiveness. He is a frequent speaker for Fortune 500 companies as well as the Department of Defense, and has consulted with a number of global of organizations focusing on organizational development.
| SKU | Unavailable |
| ISBN 13 | 9780071402866 |
| ISBN 10 | 0071402861 |
| Title | Mastering Strategy |
| Author | Jeffrey Rigsby |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Mcgraw-Hill Education |
| Year published | 2003-01-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |