Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition by Aron Bohlig

Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition by Aron Bohlig

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Summary

Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process.

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Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition by Aron Bohlig

Written to help professionals decode the black art of selling complex, high-value products, this handbook is focused upon improving the methods and skills of those who engage in the technology side of the sales equation.
John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia. Aron Bohlig is the co-founder of a strategic and financial advisory boutique focused on internet companies. He earned his MBA from the Wharton School of the University of Pennsylvania.
SKU Unavailable
ISBN 13 9781608077441
ISBN 10 1608077446
Title Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition
Author Aron Bohlig
Condition Unavailable
Binding Type Hardback
Publisher Artech House Publishers
Year published 2014-06-30
Number of pages 406
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.