Masters of Disaster by Christopher Lehane

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Summary

Covering the ten commandments of damage control, Masters of Disaster outlines the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of lively personal anecdotes and hard-knuckled advice, this is a must-read for anyone who wants to emerge with their reputation intact.

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Masters of Disaster by Christopher Lehane

Covering the ten commandments of damage control, Masters of Disaster outlines the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of lively personal anecdotes and hard-knuckled advice, this is a must-read for anyone who wants to emerge with their reputation intact.
Christopher Lehane and Mark Fabiani have provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, they worked for the Clinton White House as part of the "rapid-response" team employed to respond to the various investigations of the Clinton Administration. Boasting frequent media appearances for their expert commentary on the art of damage control, both authors are lawyers with degrees from Harvard Law School. Bill Guttentag is a two-time Oscar-winning documentary and feature film writer producer-director. His films include the dramatic features Knife Fight and Live!, and the documentaries Nanking and Soundtrack for Revolution. He lectures at the Graduate School of Business at Stanford University.
SKU Unavailable
ISBN 13 9781137278968
ISBN 10 113727896X
Title Masters of Disaster
Author Christopher Lehane
Condition Unavailable
Binding Type Paperback
Publisher Palgrave Macmillan
Year published 2014-03-14
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.