Maximize Your School Marketing by Johanna M Lockhart

Maximize Your School Marketing by Johanna M Lockhart

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Johanna Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at state and national levels.

SKU	Unavailable
ISBN 13	9781475829990
ISBN 10	147582999X
Title	Maximize Your School Marketing
Author	Johanna M Lockhart
Condition	Unavailable
Binding Type	Paperback
Publisher	Rowman & Littlefield
Year published	2016-09-10
Number of pages	138
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.