
The McDonaldization of Society by George Ritzer
This new edition of The McDonaldization of Society has been revised and updated to reflect the accelerating power and importance of McDonald's and McDonaldization."One of the most important and influential works of the last half of this century. . . Ritzer was both an analyst and a prophet in this classic work, which is as relevant today as it was a decade ago."
-- Jonathan H. Turner"Every time I have used McDonaldization, class meetings have been characterized by active discussions in which virtually all students participate."
-- Simon Cordery"Most undergraduate students today have never lived in an un-McDonald world, and because this book speaks to them, it sparks lively class discussion. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of McDonaldization and the various different cultures individually adapt to it."
-- Nathan W. Pino"Ritzer’s texts is in a class by itself. I can’t think of another as insightful and enjoyable."
-- James D. Cover| SKU | Unavailable |
| ISBN 13 | 9780761986270 |
| ISBN 10 | 0761986278 |
| Title | The McDonaldization of Society |
| Author | George Ritzer |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | SAGE Publications Inc |
| Year published | 2000-03-15 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |