McGraw-Hill Guide to Starting Your Own Business
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McGraw-Hill Guide to Starting Your Own Business by Stephen C Harper
This is a concise guide to starting a business, which puts the emphasis on the business plan and helps the first-time entrepreneur set clear objectives and map out realistic means to achieve them - for example: how to get a new business on a sound legal footing; how to select the right target market; how to develop a product or service strategy and a pricing strategy; how to determine the initial capital requirements and how to project the financial status for the first five years.
Harper, Stephen C.: - Stephen C. Harper, PhD, is the Progress Energy/Betty Cameron Distinguished Professor of Entrepreneurship at the University of North Carolina, Wilmington.
| SKU | Unavailable |
| ISBN 13 | 9780070266858 |
| ISBN 10 | 0070266859 |
| Title | McGraw-Hill Guide to Starting Your Own Business |
| Author | Stephen C Harper |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1990-10-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |