•
1 1

Media Essentials by Richard Campbell

Checking stock...
Checking stock...
World of Books

At World of Books, you’ll find millions of preloved reads at great prices, from bestsellers to hidden gems. Every book you buy saves money and helps reduce waste, so you can read more for less while giving stories a second life.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Media Essentials by Richard Campbell

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world.

Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

You might also like

SKU Unavailable
ISBN 13 9781319208172
ISBN 10 1319208177
Title Media Essentials
Author Richard Campbell
Condition Unavailable
Binding Type Paperback
Publisher Bedford/St. Martin's
Year published 2019-10-02
Number of pages 560
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought