The Media Handbook by Helen Katz
Presents an introduction to the media planning and buying process. This title focuses on basic media planning, buying calculations, and the practical realities of offering plan alternatives.
Helen Katz is Senior Vice President and Director of Research for Starcom Mediavest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, University of Illinois, Northwestern University, and Bradley University.
| SKU | Unavailable |
| ISBN 13 | 9780415873543 |
| ISBN 10 | 0415873541 |
| Title | The Media Handbook |
| Author | Helen Katz |
| Series | Routledge Communication Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2010-07-09 |
| Number of pages | 218 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |