Media Literacy by W James Potter
Drawing from thousands of media research studies, W. James Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention and how they influence the public. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy."A reliable book focused entirely on media literacy that is very thorough and well researchedW. James Potter is a well-respected author with sterling credentials and a reputation for credibility."
-- Donna L. Halper
"Potter’s book is great for an introductory course for majors and non-majors alike…students also really love the book because the examples are current and the activities allow them to use their favorite media to develop a deeper level of media literacy."
-- Elizabeth R. Ortiz
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
| SKU | Unavailable |
| ISBN 13 | 9781506366289 |
| ISBN 10 | 1506366287 |
| Title | Media Literacy |
| Author | W James Potter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2019-07-12 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |